Iron Man has been one of the books from Marvel in their Marvel Now! launch that I’ve largely given a miss in the last couple years. I started off reading the first issue but it didn’t interest me at all. The next issue I read was sometime this year, which dealt with Mandarin’s death and his rings’ search for their next wielder, in Iron Man #23 I recall. However, that storyline didn’t interest me either, after two issues, and I gave up on that too. And then Marvel announced the Avengers NOW! launch for Iron Man, and I was interested in the changes being made to the character.
Superior Iron Man #1 follows in the wake of the recent issues of Avengers & X-Men: AXIS in which the villain Red Skull did some psychic hanky panky and unleashed a Hate Wave across the world that has turned some heroes towards a dark path while some villains have turned towards the path of redemption. It is an interesting mechanic, and Tony too has been changed by this, becoming a more narcissistic and greedy businessman seeking to profit from the misery of other people. But the writing didn’t really work for me in this issue, though the art was passable, from one standpoint.